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Our strategy is called IMPACT

This is what we stand for: Our solutions transform and protect surfaces. As a company, we contribute to enriching the lives of employees, customers and society.

Our approach consists of holistic solutions that exceed the expectations of consumers, craftsmen and industries. Close to our customers, where solutions are needed, providing innovations that inspire them. We increase efficiency by constantly improving.

The core topics of our corporate strategy IMPACT are:

PEOPLE CENTERED COMPANY – We focus on people

We create a caring and performing environment for our people, leading to a high level of employee engagement.

Our DNA as a medium-sized, foundation-owned company is the basis for this. Appreciation for people takes center stage. Equally fundamental is our understanding that our success depends on the commitment of everyone. Our corporate culture is characterized by growing cooperation between departments, regions and functions.

CUSTOMER OBSESSION – We exceed expectations

We foster a customer-obsessed culture throughout the company to further increase customers' enthusiasm. Our goal is to exceed their expectations.

To achieve this, we strive to stay close to our customers and be present wherever we can reach them. 

BUSINESS INNOVATION – We turn ideas into IMPACT

We combine our strengths with the future needs of our customers and new technologies. This allows us to develop innovative solutions and systems that enable our customers to work more simply, efficiently and sustainably. We promote stable growth through business innovation.

OPERATIONAL EXCELLENCE – We strive for efficiency

The ability to adapt quickly to market changes is essential to providing the right solutions and services to our customers worldwide in a timely manner.

We collaborate as one global team across divisions in order to be able to think and act globally. Our globally harmonized and optimized processes and systems provide the necessary transparency and speed.

SUSTAINABILITY LEADER IN OUR INDUSTRY – We protect what matters

As an ambitious partner for sustainability in our industry, we support our customers achieve their environmental goals. We set a good example at our own locations around the world.

Our innovative solutions help our customers reduce their carbon footprint by saving coating material and energy.

Within our own company, we focus on increasing energy efficiency and decarbonizing processes by relying on renewable energy sources.

Our values – How we work together

Our shared values form the foundation of our actions, both internally and externally. These values serve as guiding principles that influence our decisions, behavior, and culture. They help us overcome challenges and form the basis for our success.

WAGNER Impact Icon Customer Centric RGB Black

Customer centric

We are obsessed with exceeding our customers' needs.

We are obsessed with exceeding our customers' needs.

WAGNER Impact Icon Collaborative RGB Black

Collaborative

We support each other and work as one team.

We support each other and work as one team.

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Entrepreneurial

We continuously improve, work efficiently and take ownership to drive the success of the company.

We continuously improve, work efficiently and take ownership to drive the success of the company.

WAGNER Impact Icon Build trust RGB Black

Build trust

We care for the individual and foster strong teams.

We care for the individual and foster strong teams.

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Enable growth

We develop individual talents and empower the team.

We develop individual talents and empower the team.

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Drive success

We deliver outstanding results.
 

We deliver outstanding results.